Wednesday, March 19, 2014

Observations on Design from Geneva

I'd probably lose my Industrial Designer's card if I didn't make at least a few design-related observations from Geneva, so here goes.

  • First, orange seems to be an in color this year, at least for cars. I realize you don't necessarily bring your white, silver, black, etc cars to an auto show, but the number of orange cars and cars with orange trim or interior pieces was surprising. Not only sports cars were sporting orange, but everyday cars like Renault Twingos, Citreons, and Subarus were sporting orange color schemes. Surprisingly, Lamborghini had not a single orange car in appearance.
  • Chris Bangle's "flame surfacing" design language may have been controversial, but one cannot argue that it has been influential. You can see it's influence in Mazda's Kodo design themes, as well as in Mercedes current look. Subaru also had a concept at Geneva that showed traces of "flame surfacing", and Nissan and Honda also appeared to have been influenced by Bangle's influence. 
  • The new Mustang, wow! Finally, this is the what the Mustang should be, just enough retro cues, but a sharp, modern look overall, with no interference from said retro cues.
  • Lamborghini Huracan, perhaps the nicest looking Lambo in a long time. Clean, much cleaner than the Aventador or any of their latest concepts/limited editions, yet unmistakably a Lamborghini. Also somewhat more organic than previous Lambos, but not enough to detract from the overall stealth fighter look. Personally, if I were buying in this stratosphere, and basing my decision on styling, I would go Lamborghini over Ferrari and McLaren. Ferrari has placed function over form with the 458, and the McLaren 650S just leaves something to be desired, although it looks better in person than in pictures.
  • Speaking of McLaren, when I first saw pictures of the 650S, I thought it appeared to be the front of the P1 attached to the rear of the 12C. In person it appeared much more cohesive than the pictures made it seem. However, when put next to a P1, it just appears tame, and somewhat lacking. Now, this may be due to the simple outrageousness of the P1's design, but other companies do a better job of keeping their products design in a family, while maintaining individuality and visual excitement. 
  • Surprisingly, Porsche's stand was not very exciting, for one, they did bring all silver, white, or gray cars, and once you've seen one Porsche, you've seen them all. The best part of their stand was their new Le Mans prototype. 
  • Finally, Audi, while your design language makes for gorgeous cars, please, give some differentiation to the various models other than the shape of the LED running lights. I get that you want to show continuity between models, but this goes too far. When an A8 looks like and A6 that looks like an A4 that looks like an A3, well, if I have to measure the wheelbase to know which model it is, it might be time to make some changes, even if they aren't drastic. On the other hand, I'm not sure if I've seen a small car that I wanted more than the new S1. That is a fun looking little car. Without driving them back-to-back, I might even pick it over a Mini Cooper S.
More observations and pics to come later.

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